Tag Archives: marketing

Publish Articles Promoting Better Management Using Open Journals

Posted on June 9, 2015 by John Hunter

William Woodall shared this wonderful article he wrote with George E. P. Box with me, Innovation, Quality Engineering, and Statistics. My thoughts on being able to read it online: Thanks Bill, it is a great article. And thanks for having it openly available. I really wish professors would stop allowing their work to be published by those seeking to close access to the ideas we are trying to promote. I realize there are pressures to publish in historically prestigious journals. … Continue reading →

Posted in Systems thinking | Tagged culture, marketing, open access, Systems thinking

Steve Jobs on Quality, Business and Joseph Juran

Posted on March 31, 2014 by John Hunter

This webcast shows an interesting interview with Steve Jobs when he was with NeXT computer. He discusses quality, business and the experience of working with Dr. Juran at NeXT computer. The video is likely from around 1991. America’s in a tough spot right now, I think. I think we have forgotten the basics. We were so prosperous for so long that we took so many things for granted. And we forgot how much work it took to build and sustain … Continue reading →

Posted in Customer focus, Management, Process improvement, Psychology, Respect | Tagged Apple, business, continual improvement, curiouscat, Customer focus, management, marketing, Process improvement, quality, respect for people, webcast | 3 Comments

Pay Attention to the Results that Matter

Posted on June 27, 2012 by John Hunter

Play pumps is a great sounding idea. Most people reading this blog have clean tap water a few steps away. Over a billion people today still struggle to get water every day. A common method to get water is using pumps to bring up water from deep in the ground. Some energy is needed to bring up the water and that often mean people (at time wind energy is used). Most sites that are providing water to villagers don’t have … Continue reading →

Posted in Management | Tagged charity, Customer focus, marketing, targets, technology | 2 Comments

Customers Are Often Irrational

Posted on May 31, 2012 by John Hunter

Penney Pinching “The first rule is that there are no irrational customers,” Drucker wrote in Management: Tasks, Responsibilities, Practices. “Customers almost without exception behave rationally in terms of their own realities and their own situation.” “in terms of their own realities and their own situation.” is a huge caveat. Essentially plenty of customers behave irrationally – by any sensible definition of rational. I agree, to make them customers and keep them as customers you need to develop theories that can … Continue reading →

Posted in Psychology | Tagged critical thinking, Customer focus, decision making, Drucker, evidence based management, marketing, Psychology, Systems thinking | 6 Comments

Selling Quality Improvement

Posted on March 19, 2012 by John Hunter

In this month’s ASQ influential quality voices post, Paul Borawski asks How Do You “Sell” Quality? I am amazed how difficult it is to sell quality improvement. I look at organizations I interact with and easily see systemic failures due to faults that can be corrected by adopting management improvement strategies that are decades old. Yet executives resist improving. The desire to retain the comforting embrace of existing practices is amazingly strong. What sells to executives are usually ideas that … Continue reading →

Posted in Management, Psychology, Systems thinking | Tagged ASQ Influential Voices, curiouscat, leadership, Management, marketing, Process improvement, Psychology, quality, Systems thinking | 4 Comments

Networking is Valuable But Difficult to Quantify

Posted on October 11, 2011 by John Hunter

Networking works incredibly well. Unfortunately it isn’t as simple as peddling your bike where you want to go. The benefits of networking are unpredictable and not easy to control (to specifically target – you can do this, it just has fairly uncertain results). So networking can seem like you put in all this effort peddling up hill day after day, month after month, year after year, and yet you never get to see the beautiful rainbow or end up at … Continue reading →

Posted in Career, Systems thinking | Tagged Career, jobs, marketing, Six sigma | 4 Comments

Steve Jobs Discussing Customer Focus at NeXT

Posted on September 8, 2011 by John Hunter

Video from 1991 when Steve Jobs was at NeXT. Even with the customer focus however, NeXT failed. But this does show the difficulty in how to truly apply customer focus. You have to be creative. You have examine data. You have to really understand how your customers use your products or services (go to the gemba). You have to speculate about the future. The video is also great evidence of providing insight to all employees of the current thinking of … Continue reading →

Posted in Customer focus, Data, IT, Software Development | Tagged Customer focus, Data, engineering, IT, management, management webcast, marketing, Software Development

Aligning Marketing Vision and Management

Posted on March 23, 2010 by John Hunter

Why do so many companies market one thing and provide something else? I know it might be easier to sell something different than what you offer your customer today. But if you decide to market one vision, why don’t you change your organization to actually offer that? I suspect this is substantially due to the outsourced nature of large marketing efforts. It makes sense to me that when you outsource your marketing message creation it isn’t tied to your management … Continue reading →

Posted in Customer focus, Management, Popular, quote, Respect, Systems thinking | Tagged Customer focus, customer service, John Hunter, management, marketing, Popular, quote, respect for people, Systems thinking | 6 Comments

Online Data Backup and Corporate Blogging

Posted on January 26, 2009 by John Hunter

This is a good example of a sensible corporate blog post, Online Data Backup [the broken link has been removed, breaking links is not a good practice for any website]. Their blog is fairly staid and impersonal (which is not normal for blogs) but as corporations take up blogging many such blogs are coming into being. blogs began as very personal communication vehicles, but that trait is not required (though completely impersonal blogs do not really seem like blogs at … Continue reading →

Posted in Creativity | Tagged blogs, communication, internet, marketing

Using Free Content to Boost Your Sales

Posted on January 23, 2009 by John Hunter

I am a big believer in marketing by providing some content for free. It is a great idea for consultants. It is also a great idea for those looking to sell books and audio-visual content. Can Free Content Boost Your Sales? Yes, It Can As those crazy Monty Python dudes put it, “We’re letting you see absolutely everything for free. So there! But we want something in return. None of your driveling, mindless comments. Instead, we want you to click … Continue reading →

Posted in Creativity, Innovation | Tagged Creativity, marketing

Tiger Woods and Lightning Bolt

Posted on August 22, 2008 by John Hunter

You have done pretty well when you can get people to post your ads on their blogs for the enjoyment of their readers. Enjoy this creativity and have a nice weekend. While on sports I also will mention Usain ‘Lightning’ Bolt’s performances in the Olympics: they were amazing. In contests (100 and 200 meter dash where the victor is usually a few hundreds of a second faster he won the 100 by 20/100s and 200 by 66/100s officially [52/100 but … Continue reading →

Posted in Creativity | Tagged Fun, marketing

Full and Fractional Factorial Test Design

Posted on July 29, 2008 by John Hunter

I am a fan of design of experiments as long time readers know (see posts on design of experiments). Continue reading →

Posted in Design of Experiments, Process improvement, Statistics | Tagged Design of Experiments, marketing, Six sigma, Statistics | 3 Comments

Packaging Improvement

Posted on April 9, 2008 by John Hunter

McDonald’s Branding Makes Food Tastier for Tots Researchers at Stanford University have found that children tend to rate food that is wrapped up in McDonald’s-branded paper as tasting better than the same food wrapped in plain paper — a finding that suggests that even the youngest consumers are heavily influenced by advertising. The new study was released Monday in the Archives of Pediatric and Adolescent Medicine. The study had 63 children, aged 3 to 5 years old, tasting five pairs … Continue reading →

Posted in Creativity, Customer focus, Management, Psychology, Science | Tagged marketing, Psychology | 4 Comments

Giving Away Your Service for Free on Weekends

Posted on January 28, 2008 by John Hunter

Copilot is a cool application that lets you control someone else’s computer. So you can receive technical support remotely. You let someone access your computer and copilot takes care of the sometimes very complex task of linking the two computers up (getting through firewalls, etc.). You can use it to fix your parents computer after you move away… or you can can have your kid fix your computer for while you pay for part of their college… (I am not … Continue reading →

Posted in Creativity, IT, Management, Systems thinking | Tagged Creativity, Joel Spolsky, marketing | 3 Comments

Innovative Marketing Podcast

Posted on January 25, 2007 by John Hunter

This podcast on Lego Mindstorms NXT, Lead Users, and Viral Marketing [the broken link was removed] is interesting. The discussion does a good job of explaining how factors like web 2.0 and “open source” can allow business to operate in a new way and take advantage of new opportunities. Understanding these ideas is much more innovative than most of what I read in the “business press.” And the message is explained clearly, so one does not need to understand these … Continue reading →

Posted in Creativity, Fun, Innovation, Science | Tagged Innovation, marketing, open source, Systems thinking | 4 Comments

Seth Godin Video

Posted on March 5, 2006 by John Hunter

Seth Godin has a great blog on marketing. To me, his views put marketing within the context of the system (of the whole organization) rather than a disconnected “stovepipe” as it is often treated. This fits with my bias in favor of systems thinking. He has written several books on the topic: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World Purple Cow: Transform Your Business by Being Remarkable The Big Moo: Stop Trying to … Continue reading →

Posted in Fun | Tagged marketing