Tag Archives: marketing

Marketing in a Lean Company

Posted on October 20, 2005 by John Hunter

Where Is Marketing In All of This? [the broken link was removed]: The problem with all of this is that it is based on the idea that sales and manufacturing are distinct entities, with a one way flow between them, rather than hopelessly intertwined elements of the same complicated business. … An essential element of lean manufacturing is a level loading of demand – or at least reasonably level. Toyota uses pricing to accomplish this. … It is becoming more … Continue reading →

Posted in Deming, Lean thinking, Management, Systems thinking | Tagged , , | 4 Comments

Design of Experiments in Advertising

Posted on August 9, 2005 by John Hunter

How Two Guys From the Gold Country Are Changing Advertising Forever [the broken link has been removed] by Robert X. Cringely James Kowalick and Mario Fantoni, two guys who say they can show you how to use science to design ads that cost less while being 10 or more times as effective as doing it the old way. Their secret is the Taguchi Method, which is a technique for designing experiments that converge on an ideal product solution. … “I … Continue reading →

Posted in Design of Experiments, Management | Tagged , , | 2 Comments

Marketers Are Embracing Statistical Design of Experiments

Posted on May 27, 2005 by John Hunter

Marketers Are Embracing Statistical Design of Experiments (site broke link so I removed it) by Richard Burnham. Crayola® conducts an e-mail marketing DOE to attract parents and teachers to their new Internet site. The company discovers a combination of factors that makes their new e-mail pitch three-and-a-half times more effective than the control. (Harvard Business Review, October 2001, “Boost Your Marketing ROI with Experimental Design,” Almquist, Wyner.) … Marketers can’t always be certain what triggers buyers to respond. In the … Continue reading →

Posted in Design of Experiments, Management Articles, Six sigma, Statistics | Tagged , , | 2 Comments