Innovative Marketing Podcast

Lego Mindstorms

This podcast on Lego Mindstorms NXT, Lead Users, and Viral Marketing [the broken link was removed] is interesting. The discussion does a good job of explaining how factors like web 2.0 and “open source” can allow business to operate in a new way and take advantage of new opportunities. Understanding these ideas is much more innovative than most of what I read in the “business press.” And the message is explained clearly, so one does not need to understand these concepts to appreciate the business opportunities. See links below: Lego Mindstorms are also just cool.

via: eContent

Related: Open Source for LEGO MindstormsLego Learningscience and engineering podcast librariesGadgets and GiftsIntellectual Property Rights and InnovationBetter and Different

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4 Responses to Innovative Marketing Podcast

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  4. Anonymous says:

    LEGO has done well with the Mindstorms kits. Their decision to open-source the firmware was well received (and caused a lot of uproar). It’s proven to be very beneficial to them too.

    The new NXT kits are causing a stir as well, since it appears LEGO is actually listening to their customers about what should go in it.

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