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Tag Archives: marketing
Publish Articles Promoting Better Management Using Open Journals
William Woodall shared this wonderful article he wrote with George E. P. Box with me, Innovation, Quality Engineering, and Statistics. My thoughts on being able to read it online: Thanks Bill, it is a great article. And thanks for having … Continue reading
Posted in Systems thinking
Tagged culture, marketing, open access, Systems thinking
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Steve Jobs on Quality, Business and Joseph Juran
This webcast shows an interesting interview with Steve Jobs when he was with NeXT computer. He discusses quality, business and the experience of working with Dr. Juran at NeXT computer. The video is likely from around 1991. America’s in a … Continue reading
Pay Attention to the Results that Matter
Play pumps is a great sounding idea. Most people reading this blog have clean tap water a few steps away. Over a billion people today still struggle to get water every day. A common method to get water is using … Continue reading
Customers Are Often Irrational
Penney Pinching “The first rule is that there are no irrational customers,” Drucker wrote in Management: Tasks, Responsibilities, Practices. “Customers almost without exception behave rationally in terms of their own realities and their own situation.” “in terms of their own … Continue reading
Selling Quality Improvement
In this month’s ASQ influential quality voices post, Paul Borawski asks How Do You “Sell” Quality? I am amazed how difficult it is to sell quality improvement. I look at organizations I interact with and easily see systemic failures due … Continue reading
Networking is Valuable But Difficult to Quantify
Networking works incredibly well. Unfortunately it isn’t as simple as peddling your bike where you want to go. The benefits of networking are unpredictable and not easy to control (to specifically target – you can do this, it just has … Continue reading
Steve Jobs Discussing Customer Focus at NeXT
Video from 1991 when Steve Jobs was at NeXT. Even with the customer focus however, NeXT failed. But this does show the difficulty in how to truly apply customer focus. You have to be creative. You have examine data. You … Continue reading
Posted in Customer focus, Data, IT, Software Development
Tagged Customer focus, Data, engineering, IT, management, management webcast, marketing, Software Development
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Aligning Marketing Vision and Management
Why do so many companies market one thing and provide something else? I know it might be easier to sell something different than what you offer your customer today. But if you decide to market one vision, why don’t you … Continue reading
Posted in Customer focus, Management, Popular, quote, Respect, Systems thinking
Tagged Customer focus, customer service, John Hunter, management, marketing, Popular, quote, respect for people, Systems thinking
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Online Data Backup and Corporate Blogging
This is a good example of a sensible corporate blog post, Online Data Backup [the broken link has been removed, breaking links is not a good practice for any website]. Their blog is fairly staid and impersonal (which is not … Continue reading
Posted in Creativity
Tagged blogs, communication, internet, marketing
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Using Free Content to Boost Your Sales
I am a big believer in marketing by providing some content for free. It is a great idea for consultants. It is also a great idea for those looking to sell books and audio-visual content. Can Free Content Boost Your … Continue reading
Posted in Creativity, Innovation
Tagged Creativity, marketing
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