Tag Archives: Design of Experiments

Printer Product Development Using Design of Experiments

MEMS development in less than half the time by Christopher N. Delametter, Eastman Kodak Company The traditional approach to optimizing a product or process using computer simulation is to evaluate the effects of one design parameter at a time. The problem with this approach is that interactions between design factors and second-order effects are likely to result in a locally optimized design that will provide far less performance than the global optimum. Kodak researchers use DOE to develop tests that … Continue reading →

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Management Improvement Carnival #34

Please submit your favorite management posts to the carnival. Read the previous management carnivals. Introduction to Factorial Designs by Jonathan Mendez – “I like the idea of velocity in marketing — test, learn, test, learn, test. Instead of one large test I prefer focusing attention on certain areas or elements to achieve deeper understanding.” MIT’s Message about Lean Enterprise Transformation by Mark Edmondson- “1. Market leaders are good at embracing enterprise change; 2. Enterprise change requires a holistic approach that … Continue reading →

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Google Website Optimizer

Google’s Website Optimizer allows for multivariate testing of your website. Website Optimizer, Google’s free multivariate testing application, helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images). Rather than sitting in a room and arguing over what will work better, you can save time and eliminate the guesswork by simply letting your visitors tell you what works best. We’ll guide you through the process of designing and implementing … Continue reading →

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Using Design of Experiments as a Process Road Map

Using Design of Experiments as a Process Road Map by Davis Balestracci: The current design of experiments (DOE) renaissance seems to favor factorial designs and/or orthogonal arrays as a panacea. In my 25 years as a statistician, my clients have always found much more value in obtaining a process “road map” by generating the inherent response surface in a situation. It’s hardly an advanced technique, but it leads to much more effective optimization and process control. DoE is a tool … Continue reading →

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Using Design of Experiments

How to Institute DOE in Your Company (link broken – removed) by Davis Balestracci: DOE works, but I don’t need to sell that to the readers of this newsletter. But as certain as we all are, no one can deny that design of experiments faces resistance even in environments where it is a proven tool. Every research scientist or engineer who has had a major success from DOE can tell you story after story of how management still wanted problems … Continue reading →

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Box on Quality

Dr. George Box is not as well known in the general management community as his ideas merit (in my biased opinion – photo of Bill Hunter and George Box). He is well know in the statistics field as one of the leading statistical minds. Box on Quality is an excellent book that gathers his essays from his 65th to 80th year. The book has just been issued in paperback (which helps as the hardback was pricey). While some of the … Continue reading →

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Design of Experiments in Advertising

How Two Guys From the Gold Country Are Changing Advertising Forever [the broken link has been removed] by Robert X. Cringely James Kowalick and Mario Fantoni, two guys who say they can show you how to use science to design ads that cost less while being 10 or more times as effective as doing it the old way. Their secret is the Taguchi Method, which is a technique for designing experiments that converge on an ideal product solution. … “I … Continue reading →

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Design of Experiments Articles

We have added several Design of Experiments articles to the Curious Cat Management Improvement Library recently, including: Teaching Engineers Experimental Design With a Paper Helicopter by George Box Rethinking the Paper Helicopter [the broken link was removed] by David H. Annis DOE It Yourself by Mark J. Anderson, A list of Design of Experiments exercises that can be done in a classroom setting or as home by students with short explanations and links to documents online wtih more details. A … Continue reading →

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Marketers Are Embracing Statistical Design of Experiments

Marketers Are Embracing Statistical Design of Experiments (site broke link so I removed it) by Richard Burnham. Crayola® conducts an e-mail marketing DOE to attract parents and teachers to their new Internet site. The company discovers a combination of factors that makes their new e-mail pitch three-and-a-half times more effective than the control. (Harvard Business Review, October 2001, “Boost Your Marketing ROI with Experimental Design,” Almquist, Wyner.) … Marketers can’t always be certain what triggers buyers to respond. In the … Continue reading →

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Open Source Management Terms

Statistical Method Helps Boost Bottom Lines, Batting Averages [the broken link was removed] by Jon Van, Chicago Tribune: Using statistical techniques embraced by quality guru W. Edwards Deming, Holland has worked for a generation guiding enterprises large and small to boost efficiency. … Yet getting management support for an MVT project is vital, Holland said, because experience shows that only 25 percent of ideas intended to improve a process will have a positive effect. The others will either have no … Continue reading →

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Statistics for Experimenters – Second Edition

The classic Statistics for Experimenters has been updated by George Box and Stu Hunter, two of the three original authors. Bill Hunter, who was my father, and the other author, died in 1986. Order online: Statistics for Experimenters: Design, Innovation, and Discovery , 2nd Edition by George E. P. Box, J. Stuart Hunter, William G. Hunter. I happen to agree with those who call this book a classic, however, I am obviously biased. Google Scholar citations for the first edition … Continue reading →

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Management Improvement History

I do believe we need to improve our practice of Quality (and to do that we need to understand what happened in the past and why it was not more successful). The idea that Design of Experiments (DoE) was at the core of some Quality Movement to me is not at all accurate. In my experience only a few Quality professionals today understand what it means and how it should be applied. The idea that it was common place in the 40’s I seriously doubt (though I don’t have first hand knowledge of this). I find it difficult to believe we would have decided to stop using DoE if it was commonly done previously. The understanding I have from those that should know (like George Box and previously my father – Bill Hunter) is that it was not at all common practice and still is not outside of a few industries and even there it is isolated in the domain of a few experts. Continue reading →

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