In the podcast we cover quite a bit of ground quickly, so the details are limited (transcript of the interview). These links provide more details on items I mention in the podcast. They are listed below in the same order as they are raised in the podcast:
The last 15 minutes of the podcast I talk about some details of working with Leanpub; I used Leanpub to publish Management Matters. I recommend Leanpub for other authors. They don’t just have lean in their name, they actual apply lean principles (focusing on the value chain, eliminating complexity, customer focus, etc.) to operating Leanpub. It is extremely easy to get started and publish your book.
Leanpub also offers an excellent royalty plan: authors take home 90% of the revenue minus 50 cents per book. They publish without “digital rights management” crippling purchasers use of the books. Buyers have access to pdf, kindle (mobi) and epub (iPad, nook) format books and get access to all updates to the book. All purchases include a 45 day full money back guaranty.