I think Google is extremely successful, but they do seem to consistently have problems adding to their portfolio. They did a great job with gmail. Android has been very successful. Google Maps is great. They did well building YouTube. Chrome is very nice. Automatic translation is very nice (as is the integration with Chrome).
But so many things just don’t go anywhere. I can’t understand why they can’t take something like Google checkout and make it much more successful (there is money even Google cares about waiting for success in this area). Grand Central was great – Google Voice has not built that the way I would hope. Google has an endless stream of very small companies they buy and then the service dies.
It has been long enough now that I am starting to feel more comfortable saying Google is not doing a good job of creating and building new products. There are a few successes. And having failures isn’t a huge deal – taking risks is wise. But they just seem to be succeeding far to little, especially when you look at the talent and resources they have. Of course, some will say the resources they have is a problem. I really think it is more along the lines I see you mentioning above – they have become too rigid in development. I actually support more standardization than maybe people want (there can be big benefits) but I believe you need to then allow for exceptions. It seems to me Google doesn’t allow enough. It is tempting for managers to want to duplicate the same style that has made adwords and search successful. That might not be the answer for every project though.
They also seem to be driving away to many people with a rigid adherence to proving every little thing. Now I think some of this is a significant part of Google’s success. The trick is not to throw out all such efforts, but to find ways to gain the benefits without crushing innovative people’s will to continue.
I continue to own stock in Google and believe the future is very promising. Google does far more right than they do wrong, but they have room to improve.
Related: Why Google can’t build Instagram – Observations of a New Googler – Great Marissa Mayer Webcast on Google Innovation – Google: Ten Golden Rules – Eric Schmidt on Management at Google