A Company’s Purpose is to be Useful to Society

Toyota powers to the front [the broken link was removed]

(Toyota President, Katsuaki Watanabe) eschews the normal management mantra of shareholder value above all. A company’s purpose, Watanabe insists, is to be useful to society.

W. Edwards Deming described the purpose of an organization in New Economics, on page 51, as:

The aim proposed here for any organization is for everybody to gain – stockholders, employees, suppliers, customers, community, the environment – over the long term.

More from our previous post on the purpose of an organization

More lean thinking (Toyota Production System) articles.

Related: The Customer is the Purpose of Our Work

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