Why are you afraid of process?

Why are you afraid of process? by Seth Godin

I spend a lot of time railing against organizations and teams that fall in love with process at the expense of innovation. This is not a post about that.

It’s about the opposite.

Seth Godin does a great job helping people think creatively. I am glad he sees that process management is not in conflict with that. Many others fall into the trap of thinking it is, see our previous post: Not the End of Process.

Process management is necessary for management improvement. That is true in manufacturing, service, government, research and any other environment. The way process management will be done must be modified to be effective. I believe people react negatively to the concept because they see process as the “rules” such as when the explanation for poor service is given as “that is our policy.” Don’t mix up those excuses with proper process management and improvement strategies.


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