“Scientific thinking” the modern way [the broken link was removed] by Bill Harris:
I thank Deb Schenk, then (and perhaps now) statistician at Hewlett-Packard Company, for teaching me and others about the design of experiments using Statistics for Experimenters: An Introduction to Design, Data Analysis, and Model Building back in 1981-82.
I admit to a bit of bias, in seeing my father’s book (Statistics for Experimenters 2nd edition was published last year by the way), referenced but Bill Harris is exactly right in the power of design of experiments. The most recent post [the broken link was removed] discusses Ackoff’s excellent f-Laws and a previous post discusses Deming (titled, It’s the process [the broken link was removed]) so I couldn’t resist adding a post myself.
Related: design of experiments posts – Ackoff’s New Book: Management f-Laws
Given your interest in designed experiments, you might be interested in “Is TAFTO a good idea? Really?“. It’s a story about such an approach applied to the classical music business.