The most successful online businesses are built on kaizen, though few of those who carry out the testing would recognize the term, since many of those who created these online businesses were in grade school in the 1980s.
Old media just do not understand online kaizen. Their perceptions are tied to the print world, where design changes are costly. The Wall Street Journal spent years planning its recent redesign of the print edition and millions of dollars rolling it out. Yet it will be months before it becomes clear how successful these changes were.
Via: Kaizen for Web Pages
Related: Be Thankful for Lean Thinking – Management Consulting web sites (like the old media he mentions) – Our Policy is to Stick Our Heads in the Sand – Patent Review Innovation – Planet Kaizen – kaizen definition