Samuel Adams Acts Like a Good Neighbor

Some people think business is only about making money. I agree with Dr. Deming that the purpose is much larger than that. Even if you take a view similar to mine though, it is not often companies intentionally help those that compete with them. But here is an example where Samuel Adams acts like a good neighbor:

For a couple of months now, we’ve all been facing the unprecedented hops shortage and it’s affected all craft brewers in various ways. The impact is even worse on the small craft brewers–openings delayed, recipes changed, astronomical hops prices being paid and brewers who couldn’t make beer.

So we looked at our own hops supplies at Boston Beer and decided we could share some of our hops with other craft brewers who are struggling to get hops this year. We’re offering 20,000 pounds at our cost to brewers who need them.

We’re not looking to make money on this so we’re selling them at our cost of $5.72 a pound plus $.75 a pound to cover shipping and handling

The purpose of doing this is to get some hops to the brewers who really need them. So if you don’t really need them, please don’t order them. And don’t order them just because we’re making them available at a price way below market. Order them because you need these hops to make your beer. We’re not asking questions, so let your conscience be your guide.

I can see a farmer helping out his neighbors in a similar way. But I don’t see companies acting this way often. I applaud Boston Beer’s action even as my cynical nature sees this as possibly more a marketing gimmick than just solely an effort to help. Still I applaud it. Too few organizations seem to have progressed beyond thinking that business is amoral. Actual good behavior is worthy of praise compared to what else goes on so often.

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