Google Video sold digital videos that were controlled by Digital Rights Management DRM (so the purchaser didn’t buy something they bought the right to view the digital media according to a set of constraints. I, and many others find these DRM deals a bad deal for customers. I think Google realized that DRM made their Google Video a bad business (though maybe they decided it was a bad business for other reasons).
Well Google’s original method of existing the business left many people upset – with good reason I think. Google has wisely reacted to that feedback by improving the exit strategy (including full refunds and the ability to play videos purchased for the next 6 months). This improvement is evident for customers but also is an improvement from the perspective of the other stakeholders too. An update on Google Video feedback
To recap: we decided to end the Google Video download to own/rent (DTO/DTR) program, and are now refocusing our Google Video engineering efforts. The week before last, we wrote to Google Video DTO/DTR program customers to let them know that videos they’d already bought would no longer be playable.
We planned to give these users a full refund or more. And because we weren’t sure if we had all the correct addresses, latest credit card information, and other billing challenges, we thought offering the refund in the form of Google Checkout credits would entail fewer steps and offer a better user experience. We should have anticipated that some users would see a Checkout credit as nothing more than an extra step of a different (and annoyingly self-serving) kind. Our bad. Here’s how we’re hoping to fix thing…