Tag Archives: experiments

What’s the Value of a Big Bonus?

What’s the Value of a Big Bonus? by Dan Ariely To look at this question, three colleagues and I conducted an experiment. We presented 87 participants with an array of tasks that demanded attention, memory, concentration and creativity. We asked … Continue reading

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Systemic Workplace Experiments

Workplace Experiments At our company-wide get together last December we decided that 2008 was going to be a year of workplace experiments. Among other things, we discussed how we could make 37signals one of the best places in the world … Continue reading

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Google Website Optimizer

Google’s Website Optimizer allows for multivariate testing of your website. Website Optimizer, Google’s free multivariate testing application, helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images). Rather … Continue reading

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Experiment and Learn

Experimenting with milkshakes? I have been on a mission to convince firms to do simple experiments that will give them feedback regarding the decisions that they make. Just as with people (as Anders Ericsson studies), firms cannot learn with feedback. … Continue reading

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All Models Are Wrong But Some Are Useful

“All Models Are Wrong But Some Are Useful” -George Box A great quote. Here is the source: George E.P. Box, Robustness in the strategy of scientific model building, page 202 of Robustness in Statistics, R.L. Launer and G.N. Wilkinson, Editors. … Continue reading

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Using Design of Experiments

How to Institute DOE in Your Company (link broken – removed) by Davis Balestracci: DOE works, but I don’t need to sell that to the readers of this newsletter. But as certain as we all are, no one can deny … Continue reading

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Google: Experiment Quickly and Often

Google Thinks Small by Quentin Hardy, Forbes: Brin and Page have created a corporate organism that tackles most big projects in small, tightly focused teams, setting them up in an instant and breaking them down weeks later without remorse. “Their … Continue reading

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