The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson is now available. This books explores the huge market for goods outside of the mass market. The few popular items that dominate the media coverage in any market are not the majority of the market. In total the huge number of “unknown” items exceed the volume of the most popular items.
The internet provides great opportunities to reach the long tail. In The Long Tail blog Anderson discusses the impact of the long tail. Thinking of the long tail can help focus an organization on the huge market outside the blockbusters.