Forward [the broken link was removed] (by Tom DeMarco and Timothy Lister) to Measuring and Managing Performance in Organizations:
measure [parameter] in the hopes of improving [goal]
When dysfunction occurs, the values of [parameter] go up comfortingly, but the values of [goal] get worse.
Previous post on this topic:
- Dangers of forgetting proxy nature of data (our first post)
- Targets Distorting the System
- Measurement and Data Collection
Tom DeMarco and Timothy Lister are authors of the excellent Peopleware: Productive Projects and Teams