The internet should make finding airline flight information easy. Instead it is a huge pain. Hipmunk has taken on the challenge of doing this well, and I think they have done a great job. This video provides an excellent view of both web usability and customer focus. This is a great example of focusing on providing customer value and using technology to make things easy – which is done far to little at most companies.
Related: Innovation Example (Farecast – which seems to have been bought by Microsoft and broken) – Making Life Difficult for Customers – Confusing Customer Focus – Joel Spolsky Webcast on Creating Social Web Resources – CEO Flight Attendant