Breakthrough Thinking the Toyota Way

The Elegant Solution: Breakthrough Thinking the Toyota Way (pdf) by Matthew May:

One Million. That’s how many ideas Toyota implements each year. Do the math: 3000 ideas a day. That number, more than anything else, explains why Toyota appears to be in a league all their own, playing offense on a field of innovation, while their competitors remain caught in a crossfire of cost-cutting. Here’s the thing: it’s not about the cars. It’s about ideas. And the people with those ideas.

I believe the best definition of innovation is the one given by David Neeleman, founder and CEO of JetBlue: “Innovation is trying to figure out a way to do something better than it’s ever been done before.” Thomas Edison would agree. Asked his philosophy, he said: “There’s a way to do it better—find it.”

Very worthwhile read. And if you like it try the book – The Elegant Solution: Toyota’s Formula for Mastering Innovation by Matthew E. May and Kevin Roberts. The drumbeat of positive Toyota and Google news just keeps going – and with good reason.

Related: Management Advice FailuresToyota Production System blog postsinnovation blog postsCEO Flight Attendant
via: Guy Kawasaki

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