The Art of Customer Service

The Art of Customer Service [the broken link was removed] by Guy Kawasaki:

4. Don’t point the finger.
This is the flip side of taking responsibility. As computer owners we all know that when a program doesn’t work, vendors often resort to finger pointing: “It’s Apple’s system software.” “It’s Microsoft’s ‘special’ way of doing things.” “It’s the way Adobe created PDF.” A great customer service company doesn’t point the finger–it figures out what the solution is regardless of whose fault the problem is and makes the customer happy. As my mother used to say, “You’re either part of the problem or part of the solution.” (By the way, as a rule of thumb, the company with the largest market capitalization is the one at fault.)

One thought on “The Art of Customer Service

  1. I’m a big fan of Guy Kawasaki myself. It’s true, there really is no point in placing blame on other people…The customer doesn’t really care who’s fault it is – the one who does something about it is the one who comes out like a hero.

    Reply

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