Consumer Idealized Design

Consumer Idealized Design: Involving Consumers in The Product Development Process

Interactive Design vs. Reactive “Focus”

A consumer design session is characterized by at least three features which
distinguish it from a focus group.

(1) It requires innovation and interaction from participants.

(2) It is task-oriented, competitive and consensus-generating.

(3) It requires the articulation and design of the group’s notion of the ideal
in a designated product or service category.

This concept is based on the idea of Russell Ackoffarticles by Russell Ackoff.

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