Consumer Idealized Design: Involving Consumers in The Product Development Process
Interactive Design vs. Reactive “Focus”
A consumer design session is characterized by at least three features which
distinguish it from a focus group.
(1) It requires innovation and interaction from participants.
(2) It is task-oriented, competitive and consensus-generating.
(3) It requires the articulation and design of the group’s notion of the ideal
in a designated product or service category.
This concept is based on the idea of Russell Ackoff – articles by Russell Ackoff.
