What Should GM Do?

GM must take back concepts that Toyota has capitalized on [the broken link was removed] by W. Harrison Goodenow:

It still doesn’t have to be this way. The solution lies in better manufacturing engineering and not in Machiavellian marketing. Concurrent engineering, hard prototyping, management by planning, real process control and Deming’s analytic-studies approach to design of experiments are proven approaches to designing and building a quality car competitively. Just ask Toyota.

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