Appeal for Marketers to Apply Deming’s Ideas

Ego Systems by Doug Hall, CMO (Chief Marketing Officers magazine) [who have now broken the link, so I removed it. Really smart marketing, guys]:

Deming’s methods can transform innovation success for CMOs just as they did for Toyota. For some reason, though, sales and marketing don’t get it. Instead of fixing the innovation system, they change the people. And then they expect a miracle.

Some resources for marketing management improvement.

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