Lean Consumption [the broken link was removed] by James P. Womack and Daniel T. Jones, Harvard Business Review. An excellent article on the topic of their book: Lean Consumption.
The Principles of Lean Consumption
The concepts underlying lean consumption boil down to six simple principles that correspond closely with those of lean production. (For more on these principles, see our book Lean Thinking.)
- Solve the customer’s problem completely by insuring that all the goods and services work, and work together.
- Don’t waste the customer’s time.
- Provide exactly what the customer wants.
- Provide what’s wanted exactly where it’s wanted.
- Provide what’s wanted where it’s wanted exactly when it’s wanted.
- Continually aggregate solutions to reduce the customer’s time and hassle. This approach has been pursued brilliantly
A very good article. Read it and then get the book.