Web anonymity can sink your job search [the broken link was removed]:
And it’s not just about technology, Bray says. “Most companies would rather have somebody who has demonstrated the propensity to contribute, and one [sign] of that is going out and getting involved, joining in the discussion.”
I think that is exactly right. For certain jobs the need for an online presence is not as critical, however, knowledge workers can really help out their prospects with a good online presence. Creating such a presence can be a big job or it can be a fairly simple site with a few articles with your ideas on topics that interest you. Creating your own blog can also be an effective strategy. Guest blog posts on another blog can also be useful.

[I added this image after the blog post – from my post: New JohnHunter.com Website]
Your own web site that can serve as the long term address is a very good idea (and getting a web site with your name is a good idea, if possible, even if you don’t use it right away, for example: johnhunter.com). Then you can link to various efforts (guest posts on blogs, articles at various sites, podcasts…).
Related: Blogging is Good for You – Your Online Identity – Interviews with John Hunter – Curious Cat Management Improvement Articles
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