Curious Cat Management Improvement Blog: Deming, lean thinking, innovation, customer focus, continual improvement, six sigma.
August 30, 2007

Data Visualization

Data is often displayed poorly, making it difficult to see what is important. When data is displayed well the important facts should leap off the page and into the viewers mind. Edward Tufte is an expert on this topic with great books. If you have not read them, you should: Beautiful Evidence, The Visual Display of Quantitative Information, Envisioning Information and Visual Explanations.

Smashing magazine has some nice examples of good display techniques in Data Visualization: Modern Approaches. I don’t like all the examples they show but it does provide some help by showing some creative ways to display data.

Related: Edward Tufte’s new book: Beautiful Evidence - Great Charts - Data Visualization Example

August 29, 2007

Constant Change and Growth

The Toyota Secret: Constant Change And Growth by Norman Bodek

the chairman of Toyota Motor Corporation. He said, “Failure to change is a vice! I want everyone at Toyota to change and at least do not be an obstacle for someone else who wants to change.”

Every day the manager should look around the company, take videos and still pictures, and challenge people to grow, to eliminate non-value adding wastes, to use their brains to identify and solve problems, and to improve their skills and capabilities. Why else do we need managers? A manager’s job is to stimulate people to change for the better, every day.

Great article. Kaikaku by Bodek. via New Norman Bodek Article

Related: Lean Podcast with Bodek - Change is not Improvement - What Is Muda? - lean management resources - Curious Cat management articles

August 27, 2007

August 2005 - Management Improvement Posts

A few posts from the Curious Cat Management Improvement blog 2 years ago - August 2005:

August 23, 2007

The Importance of Management Improvement

John and Bill Hunter

If organizations just adopt management improvement practices I firmly believe customer service, financial performance and employee satisfaction could be improved. This was a big part of the reason I started to use the internet to share management improvement ideas back in 1996 (plus I find management improvement interesting).

On the note of making a difference in people’s lives. I have had far more people tell me how my father (Bill Hunter) made a huge difference in their lives (far more than ever tell me anything like that). Now there is the sensible explanation, that he actually had a big impact on people’s lives (but you also have to figure most of those people never saw me so the chance for them to say anything didn’t exist…). I believe far more people told me (after he died) than ever told him, which says something about psychology in the USA, I think. But I don’t really know what people told him - so I could be wrong about that.

Anyway the point of this is that many people have told me their life was significantly changed by working with him on management improvement initiatives (mechanics talking about how he changed the workplace they had been in for years, people who saw that they could contribute more and changed careers, managers that realized how much damage they had done but now were on the right track…). There was obviously a great deal of emotion for many people. And it was largely about applying concepts like Deming’s management system, Toyota Management practices, statistics (yes even that)… and his ability to talk to everyone and make them comfortable (tons of people mentioned this - that this university professor would ask me questions and talk to me like a person, not talk down to me and be interested in my answers and…). As I continue through life I realize that this management improvement stuff really can matter if done right.

I have grown to enjoy maintaining the management improvement resources and other Curious Cat web sites but this is the reason I started and continued these efforts over the years. Today there is a great amount of useful management information online - but for years the pickings were quite slim.

Photo is of Dad and me a few years ago. Related: Quality in the Community: Madison, WI - Statistics for Experimenters - Doing More With Less in the Public Sector: A Progress Report from Madison, Wisconsin - Managing Our Way to Economic Success: Two Untapped Resources - Invest in new management methods not a failing company

August 22, 2007

Pragmatism and Management Knowledge

Is the Theory of Constraints (TOC) a Theory?:

I suppose it’s a question of precision then. There are many things that you could argue are useful, if you argue backward from the end result. Yet they are not predictive, or repeatable to any degree of precision. In addition to “last things” there should also be the “next things” that a theory allows for or predicts. As a pragmatist, it’s hard to argue with results. As a Lean thinker, I have to argue for process and predictability.

There are strong ties between Deming’s ideas and the pragmatic philosophy; one paper offers a nice overview: Deming and Pragmatism.

I like George Box’s quote “All Models Are Wrong But Some Are Useful” This can also be dangerous when people don’t understand the limits of usefulness. A danger is that people believe the model is more true than it is (they don’t understand the limitations).

The pragmatists were concerned with the theory of knowledge - how we know what we know. They were very concerned with evaluating thought and beliefs. They believed in testing to determine whether theories were correct. This thinking underpins the Shewhart/Deming/PDSA cycle.

I believe the question raised in the original post is very similar to the struggle Shewhart went through in developing the control chart and Shewhart cycle. He wanted to address the exact issue of finding things that not only appear to be useful (which includes many instances of things that appear to be useful but in fact are not - we people are prone to this in many ways) but are predictably useful.

Related: The Illusion of Understanding - Illusions - Optical and Other - Management is Prediction - Experiment and Learn

Tesco in the USA

Tesco is opening Fresh and Easy stores in the USA: starting with Los Angeles, San Diego, Phoenix and Las Vegas. Tesco is the third largest retailer in the world and well known for using lean management methods. I added Tesco to my long term stock picks last year (and Warren Buffett owns about $2 billion dollars worth, too). Their recent press release offers hope for Tesco operating with lean thinking in the USA:

“No where is our approach to serving every neighborhood more evident than Los Angeles, where we will open stores everywhere from Hollywood to Compton,” said Tim Mason, Fresh & Easy Neighborhood Market CEO. “Everyone deserves the opportunity to shop for fresh, quality foods at prices they can afford and Los Angeles is no exception.”
In addition to announcing initial store locations in the Los Angeles area, the company also discussed how it is trying to create a great place to work. Fresh & Easy conducted extensive research with potential employees, who told them that being treated with respect is a key factor.

Fresh & Easy also concluded that employees consistently rank pay, healthcare, retirement savings and paid time off as the top four most valuable components in their rewards program. The company’s rewards package includes those four critical elements and more.

Their blog also offers hope they will practice lean thinking: Keeping things simple at fresh& easy:

For example, why fill a shelf one product at a time if you can figure out a way to fill it twelve products at a time? It makes no difference to customers, it takes the same amount of effort, but it’s twelve times faster. Good for reducing costs, which can then be reinvested in lower prices. Or why use so much energy lighting a store when you can use natural light? You just need windows, and a way of turning down your lights during daylight hours - good for the environment, and good for reducing costs, which again can be re-invested in lower prices.

Perhaps the single biggest example is the way in which we’re approaching our assortment of products. We will only have about a tenth of the range of a full size supermarket, which means that the sales of each individual product will be much higher. This in turn reduces costs across the supply chain, which once more can be reinvested in lower prices.

Related: Lean Retailing - Tesco Innovation - Focus on Customers and Employees - Starbucks: Respect for Workers and Health Care

August 21, 2007

Google Video Customer Service

Google Video sold digital videos that were controlled by Digital Rights Management DRM (so the purchaser didn’t buy something they bought the right to view the digital media according to a set of constraints. I, and many others find these DRM deals a bad deal for customers. I think Google realized that DRM made their Google Video a bad business (though maybe they decided it was a bad business for other reasons).

Well Google’s original method of existing the business left many people upset - with good reason I think. Google has wisely reacted to that feedback by improving the exit strategy (including full refunds and the ability to play videos purchased for the next 6 months). This improvement is evident for customers but also is an improvement from the perspective of the other stakeholders too. An update on Google Video feedback

When your friends and well-intentioned acquaintances tell you that you’ve made a mistake, it’s good to listen. So we’d like to say thank you to everyone who wrote to let us know that we had made a mistake in the case of Google Video’s Download to Own/Rent Refund Policy vs. Common Sense.

To recap: we decided to end the Google Video download to own/rent (DTO/DTR) program, and are now refocusing our Google Video engineering efforts. The week before last, we wrote to Google Video DTO/DTR program customers to let them know that videos they’d already bought would no longer be playable.

We planned to give these users a full refund or more. And because we weren’t sure if we had all the correct addresses, latest credit card information, and other billing challenges, we thought offering the refund in the form of Google Checkout credits would entail fewer steps and offer a better user experience. We should have anticipated that some users would see a Checkout credit as nothing more than an extra step of a different (and annoyingly self-serving) kind. Our bad. Here’s how we’re hoping to fix thing…

Related: Dell Listening to Customer - other companies refuse to listen - Google: Good Service not Arbitrage - Dell, Reddit and Customer Focus - Discover Card Dis-service

Improvement Tools and Improving Management

Tools are just tools by Lee Fried

We have begun to shift away from a tool driven approach to one more centered on improving our management systems. This makes the work far more difficult, yet far more rewarding.

Great post. Great goal; and quite a challenge. My personal belief is while you are trying to make this change (which takes years) to become an organization that acts as a system you must balance education (an investment - one of the best forms of investment often) and improvements gains today (both are needed). And just applying tools effectively can often provide nice gains today (with the right guidance and proper restraint).

Often the two go hand in hand - there is little more educational than actually participating in using quality/lean/improvement tools and concepts to solve your own problems. That is the best way for managers to learn about lean thinking. But I think when you see this dual role of current improvement efforts it changes your measure of success - not just measuring improvement for today (or improvements in the value stream that will pay dividends for years) but also valuing the new knowledge gained by the participants. I have never been able to quantify the benefit of the education but that doesn’t bother me.

Related: Systemic Improvement - Encourage Improvement Action by Everyone - Keeping Track of Improvement Opportunities - Search management improvement sites selected by Curious Cat

August 20, 2007

Deming Institute Annual Conference: Oct 2007

Impage of W. Edwards Deming and the Purdue Campus

Learn how to do your work better, faster, and for less cost, plus find more time to plan your future and develop balance in your life - Attend The W. Edwards Deming Institute Fall Conference. Gain new insights to:
* Reduce product and service variation
* Enhance job satisfaction
* Redesign organizations as a system
* Appreciate the thinking behind the Toyota Production System
* Discover the role of psychology in continual improvement
* Understand trends in improving healthcare

Speakers include: Norm Bafunno (Senior Vice President - Manufacturing and Administration, Toyota Motor Manufacturing, Indiana, Inc.), Bill Bellows - Associate Technical Fellow, Pratt & Whitney Rocketdyne), Joyce Orsini (Fordham University, Deming Scholars MBA Program), John Pourdehnad - Ackoff Center for Advancement of Systems Approaches), Gipsie Ranney (Statistical Consultant) and Don Wheeler (Consulting Statistician and Author).

Related: Curious Cat Management Improvement Calendar - Thoughts on 2006 Deming Institute Conference - Improvement at UTC (2005 Deming conference) - Deming’s Ideas at Markey’s Audio Visual - Improving Problem Solving by Ian Bradbury and Gipsie Ranney.

August 19, 2007

More Bad Customer Service Examples :-(

It is sad to see so many examples of bad customer service. I wish enough companies would adopt management improvement principles so that at least I could avoid dealing with the others altogether. Here are 2 more bad examples from the Washington post today. Cellphone Contracts - Hard to Get off the Hook

Fed up with dropped calls and a string of defective cellphones, Corey Taylor said he became irate when he learned he’d have to pay $175 to get out of his long-term contract with Verizon Wireless. So he resorted to a rather extreme measure. He faked his own death.

Consumers filed more complaints about cellphones than any other industry for the past three years, according to the Council of Better Business Bureaus; contract issues consistently rank among the top three gripes, along with billing and service problems.

Another in the long list of bad service from Verizon examples. And the Post also has a story on the continuing Passport saga, which just feeds the perception that government can’t manage:

“This is a clear admission of failure and a decision not to solve the problem, leaving thousands of travelers in the lurch,” said Sen. Charles E. Schumer (D-N.Y.). “What color is the sky in their world?” Rep. Steven LaTourette (R-Ohio) said to the Associated Press. “I can’t believe they’re proposing a rule where they want to charge you the same amount, and in return, you’re virtually guaranteed to get worse service.” Demand for passports soared at the beginning of the year as travelers sought to comply with a new border security law requiring passports for all U.S. citizens flying within the Western Hemisphere.

Wouldn’t you love to see what lean thinking passport operations could accomplish (which is really just part of the system that passed the law - one of the numerous failing of the State Department was not adequately explaining the consequences/requirement of the new law? I know I would.

Related: Customer Hostility from Discover Card - Standard Prepaid Cell Phone Policy - Ask Your Customer What They Would Like Improved - What Job Does Your Product Do? - Public Sector Continuous Improvement Site

August 18, 2007

Don’t Empower

I believe I learned this from Peter Scholtes, though maybe I am remembering it wrong or explaining it wrong (so give him the credit and if I mess it up it is my fault). I believe there is a problem with using the term empowered. Using the term implies that it one person empowers another person. This is not the correct view. Instead we each play a role within a system. Yes there are constraints on your actions based on the role you are playing. Does a security guard empower the CEO to enter the building?

Some systems are setup with a great deal of micro managing. Then consultants look around and say you need to empower your employees to think. Which often results in mangers saying “you all are empowered” go forth and do good work. Saying that is meaningless. What matters is changing the system. The system needs to respect people. That is not increased by people using the word empowered. In fact it is decreased, I believe, due to the implied notion that one person “empowers” the other (what can be granted can be withdrawn).

I believe organizations should be designed so that decisions are made at the appropriate level. Systems should be designed to produce good results by allowing people to contribute. People should be trusted to do their job. They should not be micro-managed. They should work from standard work instructions. They should practice kaizen… When discussing empowerment this topics come up, but the wrong term reinforces the wrong view of the situation.

It is similar to the problem with “motivation.” What managers need to do is eliminate de-motivation - not to motivate. Manager’s don’t need to “empower” employees they need to fix the system to treat employees with respect and allow them to do their jobs well.

Related: Respect for People - Team Members or Costs - Motivation - Stop De-motivating Me!

August 17, 2007

Data Based Blathering

Ok, this is one of those posts you might want to ignore or you might enjoy. Before blogs there is little chance this would reach you. But I am tired of seeing the American Customer Satisfaction Index (ACSI) promoted as if it were some encouragement for better management when all it seems to do to me is encourage superficial, non data based claims. And since it my blog I can rant if I feel like it.

ACSI: Flat Customer Satisfaction Suggests Continued Weak Consumer Spending

That is the title of the news release. Are they kidding!! They think a flat American Customer Satisfaction Index (ACSI) reading is going to lead to weak consumer spending? I doubt it. I really doubt it. What data, or theory is that based on? Jeez this whole thing just makes me crazy. Trying to use a index to promote the “importance of quality principles” (ASQ is one of the “sponsors” of this effort) and customer focus in this way - ARGH. It does the opposite - showing people how to misuse numbers. How to overreact to variation. How to compare one dot to another dot and make claims from those 2 dots. I am sure I will make mistakes in my statements but the ACSI has bugged me since it was started with the way it ignores sound quality practices and promotes the opposite of what people like Dr. Deming taught.

“American automakers are narrowing the gap with Asian manufacturers, but they’re still coming in last,” said Prof. Fornell. “Though foreign nameplates just passed domestic cars for monthly sales, Detroit’s Big Three might have an opportunity to take advantage of Toyota’s difficulties in maintaining quality as it increases production. When you make more cars, chances are quality is going to slip.”

I suppose it it possible their was a statistically significant change in the actual consumer satisfaction in favor of the Big Three versus Asian Manufacturers, though I doubt it. But fine, lets say it isn’t just random variation. And heck for a sentence or two lets even accept this measure of “satisfaction” is even meaningful. Why would making more cars mean your quality is going to slip? This seems like trying to say something about numbers when you don’t really have anything to say. Toyota will make more cars next year, most likely (unless there is a large recession), so is your prediction that their ASCI is likely to slip? Please read Practice and Malpractice in Management Research v 6.0 by Paul R. Carlile and Clayton M. Christensen.

Making a prediction and testing it out would at least be applying some semblance of the PDSA cycle (granted I probably shouldn’t even bring that up as it is such a stretch from a what PDSA really is) - but the concept of PDSA is that it is a learning cycle. You make a prediction based on your theory and then test out your theory. The claim is making more cars means your quality is going to slip (which in the context I take them to mean is equivalent to the ASCI number slipping - otherwise the quote is basically a non-sequitur)?
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August 16, 2007

Are Google Management Practices Worth Studying?

Larry Dignan asks “Is Google reinventing corporate management or just living off the fruits of one big breakthrough?” Well, I believe Google offers a great deal for managers to study - see our posts on Google management practices. But that is not the same as reinventing corporate management. Most companies have no way of just replacing their management system with a “Google management system” - they don’t have the managers to make it work, or the staff or the systems or maybe even the business… However there is plenty that can be learned and adopted. In, Google: Reinventing management?, Larry states:

For me, Google doesn’t have the track record to claim much of anything regarding management practices. In technology I look to Cisco Systems as a company to study. Cisco rode the dot-com boom, lived through the collapse and is in a great position for the next phase of the Internet buildout. All of that retooling happened on the fly with Cisco CEO John Chambers at the helm. We should let Google’s model ripen for a while and study Cisco’s management model in the meantime.

My advice, study Deming and Toyota and Ackoff and Christensen and Google and a whole group of leading management thinkers. And use the knowledge to create a management system that works in your organization. A good way to start: read these management books and read the blogs like: Lean Six Sigma Academy, Evolving Excellence, Lean Blog, Panta Rei, etc.. And apply what you can where you are. Don’t try to copy what one place does or expect some consultant install management into your organization.

Related: Google Management - How Google Works - Google Experiments Quickly and Often - Meeting Like Google

Management Improvement Carnival #17

Please submit your favorite management posts to the carnival. Read the previous management carnivals.

  • Take your friends to the Gemba with you by Lee Fried - “Over the last six months we have been developing and refining visual systems to support standard work, communication, leveling and problem solving. The staff and managers have worked hard on their systems and their work is beginning to show fruits of their labor.”
  • Opportunity Calls by Mike Wroblewski - “‘Mike, we have some problems.’ said the VP said with a serious tone. I quickly answered.’ That’s great news!” [curiouscat adds: "Having no problems is the biggest problem of all." Taiichi Ohno]
  • How Design of Experiments (DOE), and Data Visualization are impacting NASCAR - “Essentially through track testing, wind tunnels, shaker rigs, and simulation exercises, the engineer and crew chief can decide which and how much to change each variable to make their car the best on the track”
  • Transportation Muda by Ron Pereira - “I am not sure where this wing was headed as we were about 60 miles from Fargo… but rest assured no value was being added to this airplane wing or the airplane it was going to be attached to.”
  • Students should be teaching. Schools should be learning. by Jeff Lindsay - “Ackoff then goes on to describe how this used to take place in one-room schools as a necessity, and the success story of having 7 year old kids teach arithmetic to a computer in order to learn it themselves”
  • (more…)

Providing Customer Service - Web Hosting

Web Hosting how to: Save your server and customer when digg/reddit/slashdot effect hits his/her website

One of your customers gets lucky - a huge burst of traffic hits his website. If you don’t do something quickly, your server will go down pretty soon. What’s your call? “Suspend website, of course”. WRONG!

Instead, consider other ways to solve this problem. I will share one method with you, we were successfully using it when I was working in one web hosting company a year back. It’s a very simple method and takes only a minute to do…

Exactly right. Find ways to provide good service - not excuses to explain bad service. Delighted customers drive business success.

Related: Customer dis-service from Discover Card - What Could we do Better? - Customer Service is Important - What Job Does Your Product Do? - Change Your Name - Dell, Reddit and Customer Focus

August 15, 2007

Cool Workspaces

Beautiful work spaces acknowledge the people that work in those spaces and show a respect for employees as people.

photo of assembly line

Photo by Michael Moore of the VW Phaeton assembly plant in Dresden (more photos of the plant)

via: 10 Seeeeeriously Cool Workplaces

Related: Why Office Design Matters - 5s

August 14, 2007

Stop Demotivating Me!

Esther Derby has the right idea in Stop Demotivating Me!. Some of my previous posts on this topic: Stop Demotivating Employees - Problems Caused by Performance Appraisal - Why Extrinsic Motivation Fails… Esther’s article points out a number of problems with how many managers operate:

Empty phrases. It seems like there’s an unending supply of (supposedly) inspirational directives: Just do it! Failure is not an option! Think outside the box!

Employees are not trustworthy. I once worked for a company where two people in a department of 800 abused the company policy on cab fare reimbursement. After the incident was discovered, the VP decreed that she had to personally approve all reimbursement requests over $5. Her policy effectively communicated her belief that no one in the organization was trustworthy.

Employees aren’t capable of making good decisions. Layers of signatures, long lead times for standard items, and lag times for signatures and approvals not only slow down work and frustrate people—they communicate that people aren’t capable of making reasonable decisions.

These kind of examples are so sad. Managers reacting to special causes as if they are common causes (or as though talk without action is worthwhile). It is as if Dr. Deming hadn’t talked about this stuff 50 years ago and they shouldn’t know any better. Here are some books to help you learn what every manager should know so you don’t make the same mistakes. If that list is too long start with just one: The Leader’s Handbook.

What should a manager do? Eliminate the de-motivators. Provide coaching (building the capacity or employees and the organization). And manage a system to allow people to take pride in what they do. Holding pizza parties, pep talks, displaying posters and annual performance reviews are not what is needed. But those actions are really easy so that is what some people do - instead of what is needed. How sad.

via: Motivation, Demotivation, and Constructive Conflict

Related: People are Our Most Important Asset - The Joy of Work :-) - Motivating Employees. For those that like their learning short and sweet, see this motivational poster.

August 13, 2007

Six Sigma in Software Development

Six Sigma makes inroads in software development organizations

“A lot of big companies are developing their own software engineering variance of Six Sigma training,” said Siviy, “putting software-specific examples into the normal Six Sigma curriculum.” However, she said, it’s early in the adoption curve. “In the software world there is a real lack of case studies that show applications of Six Sigma in software engineering,” she said. And those that use Six Sigma in software are often reluctant to share examples because they consider it a competitive advantage.

Still, Siviy said, “At a lot of software conferences now you see a sprinkling of presentations that somehow touch on Six Sigma or Lean, and the quality and depth of questions have evolved tremendously. In general, and not just in Six Sigma, as the [software] industry matures you see a wave of interest in measurement and analytical techniques.”

McKesson is a prime example. “Measurement is key,” Childers said. “What you can’t or don’t measure, you don’t know.”

A couple points. First, you can know what you don’t measure. Do you know your parents? Do you measure them? Manage what you can’t measure.

The Software Engineering Institute at Carnegie Mellon University has great materials. There is a danger in using those materials to become overly bureaucratic but the material was developed out of an excellent understanding of quality management (way back when that was the way this stuff was referred to). David Anderson provides some good insights, see: Stretching Agile to fit CMMI Level 3

Design of experiments is very suited to testing software: Planning Efficient Software Tests - Design Of Experiment For Software Testing.

six sigma does seem to foster a lack of sharing; which is a shame.

Related: six sigma articles and links - six sigma posts - software development posts - design of experiments articles

August 10, 2007

Corporate Blogging

Good article on the topic of company blogs and the new thinking needed to manage given the new communication system created by the internet, blogs etc.: Company bloggers can help put out fires:

“Our legal people and others were e-mailing and calling and asking me: ‘What are you doing? This is bad. You can’t do that,’ ” Menchaca says of his post on the Direct2Dell blog last August. “But I said: ‘This is what blogs are about. Everything has changed. We have to be transparent and honest. People are talking about this, they’re posting these images, we can’t ignore it. We have to deal with it directly.’ ” With the backing of founder Michael Dell, Menchaca weathered the internal storm and, as it turned out, won accolades not just from Dell customers, but from the business community over how the company managed to stickhandle around a disastrous public relations event.

As I have mentioned before, Dell really has made some good moves in this area. Sun CEO, Jonathan Schwartz, on using blogs to communicate:

Communication is central to leadership - using words, written or spoken, to articulate strategy, guide organizations, engage in dialogue, and … lead. Leading two or 200,000, you can’t do it without communicating. Using technology just leaves more time for everything else.”

Related: Dell, Reddit and Customer Focus - Your Online Presence - Blogging is Good for You

August 9, 2007

Great Marissa Mayer Webcast on Google Innovation

Marissa Mayer speech at Stanford on innovation at Google (23 minutes, 26 minutes question and answers). She leads the product management efforts on Google’s search products- web search, images, groups, news, Froogle, the Google Toolbar, Google Desktop, Google Labs, and more. She joined Google in 1999 as Google’s first female engineer. Excellent speech. Highly recommended. 9 ideas:

(inside these are Marissa’s comments) [inside these are my comments]

  1. Ideas come from anywhere (engineers, customers, managers, executives, external companies - that Google acquires)
  2. Share everything you can (very open culture)
  3. You’re Brilliant. We’re Hiring [Google Hiring]
  4. A license to pursue dreams (Google 20% time)
  5. Innovation not instant perfection (iteration - experiment quickly and often)
  6. Data is apolitical [Data Based Decision Making - this is true but as an operating principle requires people that really understand data. See: Data can't lie.
  7. Creativity loves Constraints [process improvement and innovation]
  8. Users not money [the opposite of what business school's teach business case]
  9. Don’t kill projects morph them

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