The failure to give your organization the flexibility to serve customers is a big mistake. Many companies make this mistake. Often the basic problem is managers don’t trust that their systems to hire and develop people that will make good decisions. The solution to this problem is not to give your staff no authority. The solution is to manage your systems so that you can trust your people. This is not as easy to do as it is to say, I will grant that.
Southwest Airlines and Zappos are companies that do respect employees. And those employees then provide great service. But it isn’t a simple thing. To truly manage a system with respect for people isn’t as easy as just putting up some slogans. But if you want to provide good customer service this is one requirement. There are plenty of others: continual improvement, evidence based management, customer focus, systems thinking…
These thoughts were prompted by a nice post, jetBlue Just Blew It
Of course their site has a lot of bookings and almost no one makes an error like this. But any UI designer who looks at their site could see that it’s absolutly possible since the length of the trip is never revealed except for the flight dates. (I”m arguing that they could put in a little fading header that tells you how long your trip is for.) If’ I’d see anywhere that my trip was scheduled for 35 days I’d have immediately know there was an issue. (I could make a simple change to the jetBlue UI that would solve this problem for everyone within a day.)
Today when I looked at my emailed itinerary I immediately spotted the problem and went online to change my ticket. They have a $100 change fee which I paid thinking I’d give them a call and that surely they’d waive that. After all, it wasn’t a change I was asking for, it was the ticket I wanted in the first place. It was less than 24 hours and the flight wasn’t for a month.
But no.
In speaking to the customer service rep who ‘called’ a manager. I was informed that I had only a 4 hour window to make any changes and that after that, there was nothing anyone could do. You see, no one at jetBlue customer service has the ‘authority’ to refuse this fee. It was company policy that they couldn’t actually do anything.


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Airport Security with Lean Management Principles
Posted on November 16, 2010 Comments (1)
The ‘Israelification’ of airports: High security, little bother
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“The whole time, they are looking into your eyes — which is very embarrassing. But this is one of the ways they figure out if you are suspicious or not. It takes 20, 25 seconds,” said Sela. Lines are staggered. People are not allowed to bunch up into inviting targets for a bomber who has gotten this far.
Lean thinking: customer focus, value stream (don’t take actions that destroy the value stream to supposedly meet some other goal), respect for people [this is a much deeper concept than treat employees with respect], evidence based decision making (do what works – “look into your eyes”), invest in your people (Israel’s solution requires people that are good at their job and committed to doing a good job – frankly it requires engaged managers which is another thing missing from our system).
The USA solution if something suspicious is found in bag screening? Evacuate the entire airport terminal. Very poor design (it is hard to over-emphasis how poor this is). It will take time to design fixes into physical space, as it always does in lean thinking. It has been nearly 10 years. Where is the progress?
Second, all the screening areas contain ‘bomb boxes’. If a screener spots a suspect bag, he/she is trained to pick it up and place it in the box, which is blast proof. A bomb squad arrives shortly and wheels the box away for further investigation.
This is a very small simple example of how we can simply stop a problem that would cripple one of your airports,” Sela said.
Lean thinking: design the workspace to the task at hand. Obviously done in one place and not the other. Also it shows the thought behind designing solutions that do not destroy the value stream unlike the approach taken in the USA. And the better solution puts a design in place that gives primacy to safety: the supposed reason for all the effort.
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Categories: Creativity, Customer focus, Deming, Lean thinking, Psychology, Respect
Tags: airlines, commentary, Creativity, evidence based management, Innovation, Lean thinking, problem solving, Quality tools, Systems thinking