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Creative Commons is a license that lets the creators of intellectual property clearly define how that property may be used by others. Partially this license is a reaction to the poor way copyright law is being viewed today (see links below).
Partially it is tool that gives creators a way to provide for more interaction with their ideas. And this interaction is a great way to market, in the right circumstances. More managers should be thinking about how their organizations can use this tool to improve performance.
A great example is found in this Wired article, Open Source Opens Doors to SNL:
Andy Samberg will become a performing member of Saturday Night Live’s 31st season cast debuting Oct. 1, while Jorma Taccone and Akiva Schaffer have joined the show as writers. But all three got their first big break online, thanks in part to the viral popularity of video shorts they released on the net. In a move that may have helped fuel rapid grass-roots distribution, the comics released their work under Creative Commons licenses, which essentially let anyone copy a given work for free provided that person doesn’t try to profit from it.
This was an effective strategy to get their work into the public eye and market themselves.
Copyright background links:
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June 25th, 2006 at 11:04 am
In, The Public Domain, Lawrence Lessig examines the un-balance created over the last few decades in laws between the public good and the private rewards…
August 16th, 2006 at 12:50 pm
I believe the US is making significant mistakes in how we are proceeding with the patent system, see: The Patent System Needs to be Significantly Improved…
November 3rd, 2006 at 7:30 pm
“And so why not have them to extend the term of an existing copyright? BECAUSE THIS IS A TAX THAT CANNOT ‘INCREASE THE BOUNTY.’ The work is already produced..”
August 25th, 2008 at 11:24 am
“If we want to make a medical diagnostic with 40 genes on it, and 20 companies hold patents on those genes, we may have a big problem…”