Tag Archives: marketing

Tiger Woods and Lightning Bolt

Posted on August 22, 2008 by John Hunter

You have done pretty well when you can get people to post your ads on their blogs for the enjoyment of their readers. Enjoy this creativity and have a nice weekend. While on sports I also will mention Usain ‘Lightning’ … Continue reading →

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Full and Fractional Factorial Test Design

Posted on July 29, 2008 by John Hunter

I am a fan of design of experiments as long time readers know (see posts on design of experiments). Continue reading →

Posted in Design of Experiments, Process improvement, Statistics | Tagged , , , | 3 Comments

Packaging Improvement

Posted on April 9, 2008 by John Hunter

McDonald’s Branding Makes Food Tastier for Tots Researchers at Stanford University have found that children tend to rate food that is wrapped up in McDonald’s-branded paper as tasting better than the same food wrapped in plain paper — a finding … Continue reading →

Posted in Creativity, Customer focus, Management, Psychology, Science | Tagged , | 4 Comments

Giving Away Your Service for Free on Weekends

Posted on January 28, 2008 by John Hunter

Copilot is a cool application that lets you control someone else’s computer. So you can receive technical support remotely. You let someone access your computer and copilot takes care of the sometimes very complex task of linking the two computers … Continue reading →

Posted in Creativity, IT, Management, Systems thinking | Tagged , , | 3 Comments

Innovative Marketing Podcast

Posted on January 25, 2007 by John Hunter

This podcast on Lego Mindstorms NXT, Lead Users, and Viral Marketing [the broken link was removed] is interesting. The discussion does a good job of explaining how factors like web 2.0 and “open source” can allow business to operate in … Continue reading →

Posted in Creativity, Fun, Innovation, Science | Tagged , , , | 4 Comments

Seth Godin Video

Posted on March 5, 2006 by John Hunter

Seth Godin has a great blog on marketing. To me, his views put marketing within the context of the system (of the whole organization) rather than a disconnected “stovepipe” as it is often treated. This fits with my bias in … Continue reading →

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Marketing in a Lean Company

Posted on October 20, 2005 by John Hunter

Where Is Marketing In All of This? [the broken link was removed]: The problem with all of this is that it is based on the idea that sales and manufacturing are distinct entities, with a one way flow between them, … Continue reading →

Posted in Deming, Lean thinking, Management, Systems thinking | Tagged , , | 4 Comments

Design of Experiments in Advertising

Posted on August 9, 2005 by John Hunter

How Two Guys From the Gold Country Are Changing Advertising Forever [the broken link has been removed] by Robert X. Cringely James Kowalick and Mario Fantoni, two guys who say they can show you how to use science to design … Continue reading →

Posted in Design of Experiments, Management | Tagged , , | 2 Comments

Marketers Are Embracing Statistical Design of Experiments

Posted on May 27, 2005 by John Hunter

Marketers Are Embracing Statistical Design of Experiments (site broke link so I removed it) by Richard Burnham. Crayola® conducts an e-mail marketing DOE to attract parents and teachers to their new Internet site. The company discovers a combination of factors … Continue reading →

Posted in Design of Experiments, Management, Six sigma, Statistics | Tagged , , | 2 Comments