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This podcast on Lego Mindstorms NXT, Lead Users, and Viral Marketing is interesting. The discussion does a good job of explaining how factors like web 2.0 and “open source” can allow business to operate in a new way and take advantage of new opportunities. Understanding these ideas is much more innovative than most of what I read in the “business press.” And the message is explained clearly, so one does not need to understand these concepts to appreciate the business opportunities. See links below: Lego Mindstorms are also just cool.
via: eContent
Related: Open Source for LEGO Mindstorms – Lego Learning – science and engineering podcast libraries – Gadgets and Gifts – Intellectual Property Rights and Innovation – Better and Different
September 4th, 2007 at 8:49 am
Seth is asked if there is a social network that is good for marketers to help them do their jobs. He says: “Far and away it is having a blog. It’s tempting, if youire a salesperson to go to Linked In…”
November 28th, 2008 at 5:19 pm
Companies like Google, Amazon, Lego, New York Times are taking advantage of technology to leverage community efforts to improve the value of their service to customers…
January 24th, 2009 at 1:09 pm
If you are looking to create some business in the rough economy, try thinking creatively and expand your ideas of what is a good strategy for gaining customers…
May 14th, 2009 at 9:16 am
LEGO has done well with the Mindstorms kits. Their decision to open-source the firmware was well received (and caused a lot of uproar). It’s proven to be very beneficial to them too.
The new NXT kits are causing a stir as well, since it appears LEGO is actually listening to their customers about what should go in it.