Curious Cat Management Improvement Blog: Deming, lean thinking, innovation, customer focus, continual improvement, six sigma.
January 25, 2007
Innovative Marketing Podcast

Lego Mindstorms

This podcast on Lego Mindstorms NXT, Lead Users, and Viral Marketing is interesting. The discussion does a good job of explaining how factors like web 2.0 and “open source” can allow business to operate in a new way and take advantage of new opportunities. Understanding these ideas is much more innovative than most of what I read in the “business press.” And the message is explained clearly, so one does not need to understand these concepts to appreciate the business opportunities. See links below: Lego Mindstorms are also just cool.

via: eContent

Related: Open Source for LEGO Mindstorms - Lego Learning - science and engineering podcast libraries - Gadgets and Gifts - Intellectual Property Rights and Innovation - Better and Different

One Response to “Innovative Marketing Podcast”

  1. CuriousCat: Seth Godin on Marketing and the Internet Says:

    Seth is asked if there is a social network that is good for marketers to help them do their jobs. He says: “Far and away it is having a blog. It’s tempting, if youire a salesperson to go to Linked In…”

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