Tag Archives: marketing

Publish Articles Promoting Better Management Using Open Journals

Posted on June 9, 2015 by John Hunter

William Woodall shared this wonderful article he wrote with George E. P. Box with me, Innovation, Quality Engineering, and Statistics. My thoughts on being able to read it online: Thanks Bill, it is a great article. And thanks for having … Continue reading →

Posted in Systems thinking | Tagged culture, marketing, open access, Systems thinking | Comments Off

Steve Jobs on Quality, Business and Joseph Juran

Posted on March 31, 2014 by John Hunter

This webcast shows an interesting interview with Steve Jobs when he was with NeXT computer. He discusses quality, business and the experience of working with Dr. Juran at NeXT computer. The video is likely from around 1991. America’s in a … Continue reading →

Posted in Customer focus, Management, Process improvement, Psychology, Respect | Tagged Apple, business, continual improvement, curiouscat, Customer focus, management, marketing, Process improvement, quality, respect for people, webcast | 3 Comments

Pay Attention to the Results that Matter

Posted on June 27, 2012 by John Hunter

Play pumps is a great sounding idea. Most people reading this blog have clean tap water a few steps away. Over a billion people today still struggle to get water every day. A common method to get water is using … Continue reading →

Posted in Management | Tagged charity, Customer focus, marketing, targets, technology | 2 Comments

Customers Are Often Irrational

Posted on May 31, 2012 by John Hunter

Penney Pinching “The first rule is that there are no irrational customers,” Drucker wrote in Management: Tasks, Responsibilities, Practices. “Customers almost without exception behave rationally in terms of their own realities and their own situation.” “in terms of their own … Continue reading →

Posted in Psychology | Tagged critical thinking, Customer focus, decision making, Drucker, evidence based management, marketing, Psychology, Systems thinking | 6 Comments

Selling Quality Improvement

Posted on March 19, 2012 by John Hunter

In this month’s ASQ influential quality voices post, Paul Borawski asks How Do You “Sell” Quality? I am amazed how difficult it is to sell quality improvement. I look at organizations I interact with and easily see systemic failures due … Continue reading →

Posted in Management, Psychology, Systems thinking | Tagged ASQ Influential Voices, curiouscat, leadership, Management, marketing, Process improvement, Psychology, quality, Systems thinking | 4 Comments

Networking is Valuable But Difficult to Quantify

Posted on October 11, 2011 by John Hunter

Networking works incredibly well. Unfortunately it isn’t as simple as peddling your bike where you want to go. The benefits of networking are unpredictable and not easy to control (to specifically target – you can do this, it just has … Continue reading →

Posted in Career, Systems thinking | Tagged Career, jobs, marketing, Six sigma | 4 Comments

Steve Jobs Discussing Customer Focus at NeXT

Posted on September 8, 2011 by John Hunter

Video from 1991 when Steve Jobs was at NeXT. Even with the customer focus however, NeXT failed. But this does show the difficulty in how to truly apply customer focus. You have to be creative. You have examine data. You … Continue reading →

Posted in Customer focus, Data, IT, Software Development | Tagged Customer focus, Data, engineering, IT, management, management webcast, marketing, Software Development | Comments Off

Aligning Marketing Vision and Management

Posted on March 23, 2010 by John Hunter

Why do so many companies market one thing and provide something else? I know it might be easier to sell something different than what you offer your customer today. But if you decide to market one vision, why don’t you … Continue reading →

Posted in Customer focus, Management, Popular, quote, Respect, Systems thinking | Tagged Customer focus, customer service, John Hunter, management, marketing, Popular, quote, respect for people, Systems thinking | 6 Comments

Online Data Backup and Corporate Blogging

Posted on January 26, 2009 by John Hunter

This is a good example of a sensible corporate blog post, Online Data Backup [the broken link has been removed, breaking links is not a good practice for any website]. Their blog is fairly staid and impersonal (which is not … Continue reading →

Posted in Creativity | Tagged blogs, communication, internet, marketing | Comments Off

Using Free Content to Boost Your Sales

Posted on January 23, 2009 by John Hunter

I am a big believer in marketing by providing some content for free. It is a great idea for consultants. It is also a great idea for those looking to sell books and audio-visual content. Can Free Content Boost Your … Continue reading →

Posted in Creativity, Innovation | Tagged Creativity, marketing | Comments Off