Extrinsic Incentives Kill Creativity

Posted on September 21, 2009  Comments (4)

If you read this blog, you know I believe extrinsic motivation is a poor strategy. This TED webcast Dan Pink discusses studies showing extrinsic rewards failing. This is a great webcast, definitely worth 20 minutes of your time.

  • “you’ve got an incentive designed to sharpen thinking and accelerate creativity and it does just the opposite. It dulls thinking and blocks creativity… This has been replicated over and over and over again for nearly 40 years. These contingent motivators, if you do this then you get that, work in some circumstances but in a lot of tasks they actually either don’t work or, often, they do harm.”
  • there is a mismatch between what science knows and what business does
  • “This is a fact.”

What does Dan Pink recommend based on the research? Management should focus on providing workplaces where people have autonomy, mastery and purpose to build on intrinsic motivation.

via: Everything You Think about Pay for Performance Could Be Wrong

Related: Righter IncentivizationWhat’s the Value of a Big Bonus?Dangers of Extrinsic MotivationMotivate or Eliminate De-MotivationGreat Marissa Mayer Webcast on Google Innovation

4 Responses to “Extrinsic Incentives Kill Creativity”

  1. Lydia Hirt
    September 25th, 2009 @ 10:46 am

    Thanks for posting the video about Dan Pink — we’re also inspired and motivated by his work (thinking it’s worth the 20 minutes as well!) and appreciate your interest in the man behind the groundbreaking bestseller, A Whole New Mind. I’m excited to let you know that December 29 marks the release of Pink’s latest book, Drive. I’ve pasted a quick synopsis, below, but please email me if you’d be interested in an advance reading copy for review consideration!

    Bursting with big ideas, Drive is the rare book that will change how you think and transform how you live.

    Forget everything you thought you knew about how to motivate people–at work, at school, at home. It’s wrong. As Daniel H. Pink explains in his new and paradigm-shattering book Drive: The Surprising Truth About What Motivates Us, the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

    Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does–and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it’s precisely the wrong way to motivate people for today’s challenges. In Drive, he reveals the three elements of true motivation:

    *Autonomy- the desire to direct our own lives
    *Mastery- the urge to get better and better at something that matters
    *Purpose- the yearning to do what we do in the service of something larger than ourselves

    We hope Daniel Pink’s Drive will open your eyes and change the way you think in 2010!

    Best,
    Lydia

  2. Curious Cat Management Blog » Mihaly Csikszentmihalyi: Creativity, Fulfillment and Flow
    February 24th, 2010 @ 10:52 am

    the first purpose of incorporation at Sony: To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their heart’s content.

  3. Curious Cat Management Improvement Blog » Incentivizing Behavior Doesn’t Improve Results
    May 28th, 2010 @ 8:35 am

    “When the profit motive becomes unmoored from the purpose motive, bad thing happen. Bad things ethically sometimes, but also bad things like not good stuff, like crappy products, like lame services, like uninspiring places to work… People don’t do great things…”

  4. דברים שרואים משם » Blog Archive » השפעתם של תמריצים חיצוניים על התנהגות ותובנה וחצי על המחאה החברתי
    November 22nd, 2011 @ 5:11 pm

    [...] חיצוני פוגע ביצירתיות (לדיון פופולרי בעניין אפשר כאן, ובהרצאת TED המקושרת). הראיות לבעייתיות של גישת תמריצים [...]

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