Search Share Data – Checking the ACSI
Posted on September 20, 2007 Comments (3)
Last month, in a long post criticizing the ACSI I took issue with, among other things, the implications being drawn from an ACSI rating. The ACSI rating of Yahoo was higher than that of Google (though statistically insignificantly so). Anyway, here is some new data on search volumes of the leading providers:
Top 5 Search Providers for August 2007, Ranked by Searches (U.S.)
| Provider | Searches (000) | Year over Year Growth | Share of Searches |
|---|---|---|---|
| 1. Google Search | 4,199,495 | 39.8% | 53.6% |
| 2. Yahoo! Search | 1,561,903 | 8.9% | 19.9% |
| 3. MSN/Windows Live Search | 1,011,398 | 69.8% | 12.9% |
| 4. AOL Search | 435,088 | 32.4% | 5.6% |
| 5. Ask.com Search | 136,853 | 0.0% | 1.7% |
Source: Nielsen//NetRatings MegaView Search
So Google grew 39.8% year over year and Yahoo grew 8.9% year over year. Google now has 53.6% of the total searches. Granted this is limited data but it seems to confirm that Google is in fact continuing to increase their lead in search volume. Practically all evidence seems to support this belief – the ACSI seems to be the exception. Which might indicate great insight provided by the ACSI that everyone else is missing. Or it might show ACSI results are doing a poor job of providing a useful measure of customer satisfaction with search engines. I go with the second.
Related: posts on using data effectively – Website Data – Understanding Data – posts on Google management – Curious Cat Management Improvement Search
3 Responses to “Search Share Data – Checking the ACSI”
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February 23rd, 2008 @ 9:44 am
Well here is another indicator, but this time it puts Google clearly in 1st place, while Yahoo has been improving…
June 30th, 2008 @ 7:36 am
yes John you are right I will also go with the second only that ACSI results are doing poor job of providing useful measure of consumer satisfaction with search engines.
Even I analyse google searcher and finally come to the conclusion that the number of searches are increasing in a very drastic way in google and sure that in future google will having monopoly as a serach engine. Also I found that many countries like UK, spain and India are using maximum google as priority.
Thanks for this report, keep providing such unique information
November 2nd, 2008 @ 3:14 pm
Breaking 95,000 links is bad enough for some pointy haired boss that believes the internet is made up of tubes but for a well run internet company to do that is pitiful…