The lights were circling in Martinâ€™s head. The whole time, as a manager, he had been looking at motivation as getting people to do something he wanted. His mind was beginning to change.
Douglas McGregor discussed this topic well in 1960. He explained theory X management (managers believe the workers will do only what they are forced, coerced into doing) and theory Y management (managers believe the workers want to do a good job and the managers job is to help them do so) in his excellent book: The Human Side Of Enterprise.
When a manager thinks in a theory y way they assume people wish to do a good job. If the employees are not doing some task the way the manager wants, the manager needs to figure out what is wrong with the system that leads to this outcome (not what is wrong with the employees).
When a manger views the problem as one of motivating workers that puts the problem within the worker. They need to be changed. That is the wrong strategy, most of the time. People want to do a good job; the job of a manager is to remove the de-motivation within the system.