Revealed Preference

Posted on May 16, 2009  Comments (1)

Revealed Preference: the preference consumers display by their action, in contrast to what they may say they prefer. While surveys may be useful people often say they will do one thing and actually when given the choice to do so, don’t.

Normally what matters is not what people say they want but what they actually will choose. For that reason revealed preference is a better measure than stated preference. Stated preference is often used as a proxy for actual preference (which may be fine) but it is important to understand that it is just a proxy for actual preference.

See more explanations from the Curious Cat Management Dictionary.

Related: Packaging Improvement – All Models Are Wrong But Some Are Useful – Dangers of Forgetting the Proxy Nature of Data – Confirmation Bias – Be Careful What You Measure