We’ve opened 31 stores in 66 days so far this year…now we’re pausing for breath…
However, after opening our first 50, we planned to have a 3 month break from openings, and other than a couple more in Phoenix, we’re taking it (albeit, in our usual fashion, with 59 stores already open).
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We’ve learnt a huge amount about running the operation, and talked to thousands of customers about what they like about fresh&easy, and where they’d like us to improve. So we’ve given ourselves a little bit of time to kick the tires, smooth out any wrinkles, and make some improvements that customers have asked for. Of course, improving the operation and the shopping trip is what we do every day.
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But the next 3 months will allow us to accelerate this process, before we restart what’s been described as an opening program on steroids.