Toyota in China: Full Speed Ahead

Toyota in China: Full Speed Ahead, Business Week. Yoshimi Inaba, who’s driving the Japanese auto maker’s expansion in the Middle Kingdom, discusses the Chinese market and his goals there. Toyota’s market share is just 3.5% in China, compared to 13% in the U.S. and more than 40% at home in Japan.

We’re a minor player in the China market, with a 3.5% share, but we’re one of the few manufacturers where demand exceeds supply. Even though we see big potential for growth, we will make sure we’re not in a position of overcapacity. That will be a very key element. And as long as you retain the quality, treat dealers as partners, and avoid oversupply, the results will come. The race for the Chinese market is just around the first corner.

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