Consumer Idealized Design

Consumer Idealized Design: Involving Consumers in The Product Development Process

Interactive Design vs. Reactive “Focus”

A consumer design session is characterized by at least three features which distinguish it from a focus group.

(1) It requires innovation and interaction from participants.

(2) It is task-oriented, competitive and consensus-generating.

(3) It requires the articulation and design of the group’s notion of the ideal in a designated product or service category.

This concept is based on the idea of Russell Ackoffarticles by Russell Ackoff.

This entry was posted in Customer focus, Innovation, Management, Quality tools, Systems thinking and tagged , , . Bookmark the permalink.