Starwood has run over 3000 projects worldwide to date in areas such as productivity, menu re-design, resort concierge, email marketing and launching a worldwide sales initiative. Another of its chain of hotels, The Westin Turnberry resort in Scotland won the IQPC’s 5th Annual European Six-Sigma summit in London in April 2004. It won the European award in the category ‘Design for Six Sigma’ for a reservation project.