Ego Systems by Doug Hall, CMO (Chief Marketing Officers magazine):
Deming’s methods can transform innovation success for CMOs just as they did for Toyota. For some reason, though, sales and marketing don’t get it. Instead of fixing the innovation system, they change the people. And then they expect a miracle.
Some resources for marketing management improvement.
Free, Perfect, and Now (book) by Robert Rodin explores his experience as CEO applying Deming’s ideas and making radical changes to the marketing as the internet age dawned.
