Experimenting with milkshakes?
I have been on a mission to convince firms to do simple experiments that will give them feedback regarding the decisions that they make. Just as with people (as Anders Ericsson studies), firms cannot learn with feedback. It turns out, however, that it is not easy for people in companies to see the wisdom in experiments.
Experiments are useful and underused. PDSA and design of experiments are two concepts that aid in experimenting successfully.
Related: Google: Experiment Quickly and Often – Why Use Designed Factorial Experiments? – Using Design of Experiments – theory of knowledge
