Innovation Thinking with Christensen

Posted on June 16, 2007  Comments (3)

In my opinion Clayton Christensen offers truly insightful ideas on innovation and management. He presents the rare management advice that is not only good but also new – an incredibly rare combination. The current issue of Business Week includes an interview with him: Clayton Christensen’s Innovation Brain:

Yes. The problem is when you say “listen to your customers,” your customers are only going to lead you in a direction that they want to go in. Generally, that will never lead you to disruptive growth. You’ve got to find that new set of customers, and listen to them and follow them. That’s the trick. Once you have customers, they hold you captive to their needs.
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It’s hard for me to see what will disrupt Google. I think they’ve got a pretty good run ahead of them.

While some of Christensen’s ideas are new he also builds on existing ideas. The idea on customer focus being a potential trap was discussed by Deming a great deal. Interesting point on Google, I must agree, though it makes me nervous to think that way: it is easier to mess up success than to fix a mess. I will be interested to read his ideas on the health care system.

Related: Six Keys to Building New Markets by Unleashing Disruptive Innovation – Management Improvement Leaders – articles by Christensen – The Innovators Solution – What Job Does Your Product Do?

New Economics, by W. Edwards Deming, page 7:

Does the customer invent new product of service? The customer generates nothing. No customer asked for electric lights… No customer asked for photography… No customer asked for an automobile… No customer asked for an integrated circuit.

3 Responses to “Innovation Thinking with Christensen”

  1. Curious Cat » Some Good IT Business Ideas
    July 22nd, 2008 @ 8:40 am

    “In most companies the IT department is an expensive bottleneck. Getting them to make you a simple web form could take months. Enter Wufoo. Now if the marketing department wants to put a form on the web, they can do it themselves in 5 minutes…”

  2. Curious Cat Management Improvement Blog » Disruptive Innovation Example: Eliminate Your Phone Bill
    January 9th, 2009 @ 2:11 pm

    [...] Christensen’s ideas on disruptive innovation are very powerful. I have written about Innovation Thinking with Clayton Christensen previously. Here is an example of such innovation. All you need is a broadband internet connection [...]

  3. Curious Cat Management Improvement Blog » Knowledge, Imagination, Innovation and Risk
    March 23rd, 2009 @ 10:23 am

    “New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer…”

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