Daily Archives: March 8, 2006

Consumer Idealized Design

Consumer Idealized Design: Involving Consumers in The Product Development Process Interactive Design vs. Reactive “Focus” A consumer design session is characterized by at least three features which distinguish it from a focus group. (1) It requires innovation and interaction from … Continue reading

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NUMMI Plant Model

NUMMI plant a model for ailing car industry (site broke the link so I removed it) by Tim Simmers: The historic NUMMI joint venture – the first of its kind on U.S. soil between a Japanese and an American carmaker … Continue reading

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