Curious Cat Management Improvement Blog: Deming, lean thinking, innovation, customer focus, continual improvement, six sigma.
December 17, 2005
Joel Management

Topic: Management Improvement, Lean Thinking

Joel Spolsky writes the excellent Joel on Software blog and runs Fog Creek Software. Recently he has been writing about process improvement of the order fulfillment process for a movie on the experience of interns at Fog Creek Software, How to Ship Anything by Joel Spolsky

Shipping an international order now takes about 35 seconds, down from 3 minutes, and can be done by anyone, whether or not they have SQL and Mail Merge skills. Domestic orders are even faster since they don’t need customs forms. Most of all, it’s all really fun.

Joel is a great writer and tells a interesting story about of how they improved the process. This is one of a series of articles on the process improvement around order fulfillment for the documentary made of “project Aardvark”:

Four interns are brought into Manhattan and given 12 weeks to design, develop, debug and ship a program that will change the way computer geeks around the world fix their friends’ computers. Boondoggle Films presents a journey through the world of software development from the perspective of a unique upstart, four quirky interns, and the world of The Geek.

Shipping Update: “We discovered that 2 people working in tandem can ship an order every 12 seconds using the new system.”

The level of detail in his posts is great. Aardvark’d DVDs Ship; Final P&L:

Incremental Expenses (per unit)

$2.00 - DVD production and delivery
$5.00 - Royalty to filmmaker
$0.30 - Envelope for shipping
$2.52 - Postage (weighted average)
$0.20 - Other supplies for shipping (labels, paper for packing slips, toner, boxes, etc)
$1.00 - Shipping labor (estimate, since most labor came from Fog Creek employees on the payroll anyway).

Total per unit: $11.02. Since we’re selling at $19.95 that’s $8.93 gross profit.

Fixed Expenses:

$5,000 - Stipend paid to Boondoggle Films
$5,000 - expense reimbursement to Boondoggle Films

So we need to sell 1694 copies to break even. As of today, we’ve sold 2595, so we made a profit on the movie of about $8048.

And he really understands the value of the movie to his company, which I agree with:

Not bad! I was hoping to break even on the movie, and make a “profit” through more applications to our summer internship program from people who saw the movie and were inspired to work for Fog Creek.

I want to work for them. More reasons to work for them:

3 Responses to “Joel Management”

  1. CuriousCat: Complicating Simplicity Says:

    “If you’re going to talk about simplicity, why not do it with words that are actually simple?…”

  2. Curious Cat Management Improvement Blog » Giving Away Your Service for Free on Weekends Says:

    While he doesn’t mention it I am sure they figured out this is a great marketing tool also. If you try this product there is a good chance you will find it very helpful…

  3. CuriousCat: A Programmers Take on Agile Software Development Says:

    I am also a strong proponent of agile software development. Information Technology projects have a poor success rate. The best method, I have found, to provide better software solutions is agile development…

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