Blogs ‘essential’ to a good career [the article has been moved behind an expensive paywall and is not even close to worth 1/100th of the cost so I removed the link. I added some links to related content at the end of the post.]
For those with blogs this is a nice article to read – good positive reinforcement. It is probably a good marketing move to write an article that bloggers will like. Many will then post their thoughts on your article on their blog.
The article is a bit overly enthusiastic still it includes some good points. And these points are especially valuable for those interested a creating a career in management consulting: particularly as an individual or part of a small firm where the focused marketing can make a difference. Marketing is often one of the most difficult parts of making a successful career as a consultant. As the article says: