What can we do to enhance passion amongst employees?
Some think you need to pay people more. If tomorrow you doubled everyone’s pay they are excited for a short time a few months later everything is the same on the passion front (it would lesson turnover as people stay for the extra money compared to what they would get elsewhere).
Theory x believes you need to get people to work by tricking them, threatening them, motivating them, etc. Theory y believes they want to work and managers need to eliminate the de-motivation that is in place in many organizations. Dilbert makes fun of quite of a few of the stupid management practices that sap passion from people.
What you need to do is eliminate de-motivation, not to try to enhance passion directly.
Also, as Guy Kawasaki’s makes a good point when he says “the key to getting great people to work for you is to have a great product. That is why Google does so well. That is why Apple does so well.” This can help. Being a part of something great gives many people passion.