Search Share Data – Checking the ACSI

Last month, in a long post criticizing the ACSI I took issue with, among other things, the implications being drawn from an ACSI rating. The ACSI rating of Yahoo was higher than that of Google (though statistically insignificantly so). Anyway, here is some new data on search volumes of the leading providers:

Top 5 Search Providers for August 2007, Ranked by Searches (U.S.)

Provider Searches (000) Year over Year Growth Share of Searches
1. Google Search 4,199,495 39.8% 53.6%
2. Yahoo! Search 1,561,903 8.9% 19.9%
3. MSN/Windows Live Search 1,011,398 69.8% 12.9%
4. AOL Search 435,088 32.4% 5.6%
5. Ask.com Search 136,853 0.0% 1.7%

Source: Nielsen//NetRatings MegaView Search

So Google grew 39.8% year over year and Yahoo grew 8.9% year over year. Google now has 53.6% of the total searches. Granted this is limited data but it seems to confirm that Google is in fact continuing to increase their lead in search volume. Practically all evidence seems to support this belief – the ACSI seems to be the exception. Which might indicate great insight provided by the ACSI that everyone else is missing. Or it might show ACSI results are doing a poor job of providing a useful measure of customer satisfaction with search engines. I go with the second.

Related: posts on using data effectivelyWebsite DataUnderstanding Dataposts on Google managementCurious Cat Management Improvement Search

4 thoughts on “Search Share Data – Checking the ACSI

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  2. yes John you are right I will also go with the second only that ACSI results are doing poor job of providing useful measure of consumer satisfaction with search engines.
    Even I analyse google searcher and finally come to the conclusion that the number of searches are increasing in a very drastic way in google and sure that in future google will having monopoly as a serach engine. Also I found that many countries like UK, spain and India are using maximum google as priority.
    Thanks for this report, keep providing such unique information

    Reply
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