Comments on: Why Pay Taxes or be Honest http://management.curiouscatblog.net/2006/10/01/why-pay-taxes-or-be-honest/ Management Improvement focused on Deming, lean thinking, innovation, customer focus, six sigma, etc. Wed, 08 Feb 2012 14:35:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Curious Cat Investing and Economics Blog » Click Fraud = Friction for Google http://management.curiouscatblog.net/2006/10/01/why-pay-taxes-or-be-honest/comment-page-1/#comment-329 Curious Cat Investing and Economics Blog » Click Fraud = Friction for Google Fri, 27 Oct 2006 02:09:42 +0000 http://management.curiouscatblog.net/2006/10/01/why-pay-taxes-or-be-honest/#comment-329 [...] If fraud increased the costs for advertisers, Google would get a portion of that money. So I can see why people could look at this and say Google benefits from web click fraud. But this is only true in a very limited view. Google already has the advertiser committing to run ads. They will keep that advertiser paying them money as long as the advertiser is making money. It is in Google’s interest for the advertiser to make money so they will increase the amount of money they pay Google. It is true some poorly run companies focused on short term gains and without ethics (there sure are plenty of such example) would kill their long term viability for a boost to earnings today that fraudulent clicks would provide (not that the company would encourage it, but they would fail to take vigorous action to prevent long term damage to their business to try and gain huge bonuses… by short term effect of not preventing click fraud). [...] [...] If fraud increased the costs for advertisers, Google would get a portion of that money. So I can see why people could look at this and say Google benefits from web click fraud. But this is only true in a very limited view. Google already has the advertiser committing to run ads. They will keep that advertiser paying them money as long as the advertiser is making money. It is in Google’s interest for the advertiser to make money so they will increase the amount of money they pay Google. It is true some poorly run companies focused on short term gains and without ethics (there sure are plenty of such example) would kill their long term viability for a boost to earnings today that fraudulent clicks would provide (not that the company would encourage it, but they would fail to take vigorous action to prevent long term damage to their business to try and gain huge bonuses… by short term effect of not preventing click fraud). [...]

]]> By: ericch http://management.curiouscatblog.net/2006/10/01/why-pay-taxes-or-be-honest/comment-page-1/#comment-245 ericch Mon, 02 Oct 2006 21:52:23 +0000 http://management.curiouscatblog.net/2006/10/01/why-pay-taxes-or-be-honest/#comment-245 You hit the nail on the head when you said your uncle (or school) taught you that "But then society agreed ... that morality applied to whatever you did, whether you were at work, or not." The results we are seeing today are coming from what, 20 years of 'business ethics' being taught. Morality demands more than "letter of the law" mentality, whereas you can be ethical by following the letter of the law. Outside of academic institutions that are supported by religious organizations, I would be surprised if morality is taught anymore. You hit the nail on the head when you said your uncle (or school) taught you that “But then society agreed … that morality applied to whatever you did, whether you were at work, or not.” The results we are seeing today are coming from what, 20 years of ‘business ethics’ being taught.

Morality demands more than “letter of the law” mentality, whereas you can be ethical by following the letter of the law. Outside of academic institutions that are supported by religious organizations, I would be surprised if morality is taught anymore.

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