“One opinion expressed there is that: “There is but one purpose of a commercial firm and one only; to make money. All other things are secondary.”

To me, this is the dark ages statement of the modern age. Keeping common sense, everyone knows that money is making the world go round. But it is the complete lack of concern for everything else that is precisely what is making it fall apart.

People who understand this need to stand up and explain it to the people who can’t understand that value. Imagine the possibilities for the planet if we had worked in unison with a common goal of improvement, to benefit the planet and the people who live on it. We could have moved ahead in leaps and bounds, have access to more knowledge, great technological advancements, be strangers to poverty, and experience life where people had a greater social conscience because of it.

Instead we have to live with a system where people are exploited, companies are greedy, everyone is fighting for their own square foot of land and the amount of work that must be done to maintain it makes us slaves to our society and drains people of hope a better world because we are so tired from all the pressure.

The people who understand the greater picture here and believe in it are the ones who will need to fight for it – whatever level they find themselves in at a company. The more people that provide a valid arguement, not to force but to educate, the more companies that will become involved, the more that this will become a universally accepted norm, changing the dark ages mentality and moving forward. It’s clear that this is already starting to happen now, but we shouldn’t get comfortable and more can be done.

I started at the bottom of an ASX listed company and now manage sustainability for it – so I know that views can be changed if we make an effort.

Yes, an idealistic post perhaps but the big thing is getting through to people, and making it universally accepted.

Hope this inspires.